Lately @ MAKA

Distribution Roundup: Mākā Goes Nationwide With Sprouts

MāKā’s organic wheatgrass beverages will be rolling out in 393 Sprouts stores in late March, completing the brand’s move towards national distribution. “MāKā’s mission is Wheatgrass For All and the chainwide launch in Sprouts brings the brand one step closer...

Podcast: Making MAKA - E11: Give It To Me Baby! (Sampling)

In this episode Brian & Russ discuss in-store (and out-of-store) sampling best practices, plus an update on a new investor... here's a hint "shots, shots, shots, everybody!" and he means wheatgrass shots by the way!

LMFAO’S Redfoo Joins MAKA as Investor and Creative Ambassador

Redfoo, known for his exceptional talents and seemingly boundless energy, has joined MAKA as an investor and a driving creative force in sharing the benefits of living a healthier and more active lifestyle. As a vegan, Redfoo is hyper conscious...

Podcast: Making MAKA - E10: A table between us! (Selling Shows)

Brian & Russ recap MAKA's 2022 and then dive into their experience at the company's first trade selling show.

Podcast: Making MAKA - E9: Make a plan... and then scrap it (Go to Market Strategy)

Brian & Russ talk about MAKA's go to market strategy and some of their experiences along the way.

Podcast: Making MAKA - E8: Pitching is a cabaret, be ready to bare it all (Pitch Decks)

Brian & Russ hit the spiked egg nog hard and early, but to your benefit they are chattier than usual, breaking down their pitch deck and discussing how to effectively use various decks depending on your target audience.

Podcast: Making MAKA - E7: You're only as strong as your foundation (Margins vs Markup)

Brian & Russ discuss the differences between markup & margin and the importance of making sure you're using sound supply chain assumptions so your product is priced appropriately on shelf and online.

Podcast: Making MAKA - E6: The secret to manufacturing... remains a secret (Production Facilities)

Brian & Russ review the pros & cons of various food & beverage manufacturing approaches and discuss why MāKā settled on co-manufacturing.

Podcast: Making MAKA - E5: Fake it until you make it? (Prototyping)

Brian & Russ talk about how they created product prototypes and how the prototypes were used to pitch initial retailers, investors, and customers.

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