What is it to Live MฤKฤ?
At MAKA, being active isn't just a choice; it's a way of life.
Embrace the MAKA lifestyle, where every day is a new adventure, and movement is our mantra. From dawn jogs to dusk yoga, we're all about staying fit, feeling great, and living your best life.
Join us by living MAKA!
Our Core Pillars
At MAKA, we are all about making a difference:
As a Public Benefit Corporation, we're committed to using business to drive a greater good.
Our sustainably focused business practices ensure that we're kind to the planet.
Activating healthier lifestyles keeps us in top form.
It's a triple winโdoing good, living green, and feeling great!
Public Benefit Corporation
A Public Benefit Corporation (PBC) is a type of for-profit corporate entity that includes positive impact on society, workers, the community, and the environment in addition to profit as its legally defined goals. Here are the key factors of a Public Benefit Corporation:
- Purpose: A PBC must have a purpose of creating a material positive impact on society and the environment, taken as a whole, from the business and operations of the corporation.
- Accountability: Directors and officers are required to balance the financial interests of shareholders with the best interests of those materially affected by the corporation's conduct, including societal and environmental considerations.
- Transparency: PBCs must report on their overall social and environmental performance using a comprehensive, credible, independent, and transparent third-party standard. This report is often made available to the public.
- Stakeholder Interests: In addition to profit, PBCs consider the effects of their decisions on stakeholders such as employees, customers, the community, and the environment.
- Legal Protection: The PBC structure provides legal protection to directors and officers to pursue a mission and consider non-financial interests when making decisions, even during potential sale scenarios.
These factors help ensure that a Public Benefit Corporation can focus on long-term sustainability and ethical practices without sacrificing profitability.
Sustainably Focused
At MAKA we focus on sustainability by implementing various strategies and practices that minimize our environmental impact, promote social responsibility, and ensure long-term economic viability. Here are some of our key approaches:
1. Resource Efficiency:
- Reduce, Reuse, Recycle: We minimize waste production by adopting efficient use of materials, encouraging recycling, and reusing resources wherever possible.
- Energy Efficiency: We optimize our operations and supply chain to reduce energy consumption and carbon emissions.
2. Sustainable Sourcing:
- Ethical Supply Chains: We are sourcing raw materials and products from suppliers that adhere to sustainable and ethical practices, ensuring fair labor conditions and environmentally friendly production methods.
- Local Sourcing: Whenever possible we purchase from local suppliers to reduce transportation emissions.
3. Regenerative Agriculture:
- Soil Health: We are aligning with suppliers that focus on techniques that improve soil health, sequester carbon, and encourage biodiversity.
- Social Fairness: We are prioritizing suppliers that ensure fair labor practices and promote positive relationships with their communities.
4. Green Design and Innovation:
- Organic Products: We develop & produce products that are USDA Organic certified, non-GMO, and vegan.
- Sustainable Packaging: When practical, we use packaging that is recyclable, compostable, or made from sustainable materials.
5. Innovation and Continuous Improvement:
- Invest in R&D: We are investing in research and development to innovate new sustainable products and processes.
- Continuous Assessment: We continuously assess and improve sustainability practices to adapt to new challenges and opportunities.
Activating Healthy
At MAKA strive to promote a healthier active lifestyle through several fundamental
approaches:
1. Product Formulation:
- Functional Ingredients: We incorporate functional ingredients like wheatgrass and yerba mate teas as sources of antioxidants and vitamins that provide additional health benefits.
- Comparatively Lower Sugar: We use fruit juice and blue agave to balance total sugar with a superior & highly enjoyable customer experience.
2. Brand Messaging:
- Healthy Lifestyle Branding: We promote a healthy, active lifestyle emphasizing wellness, fitness, and vitality.
3. Community Engagement:
- Sponsorships and Partnerships: We partner with fitness events, athletes, health clubs, and wellness influencers to promote an active lifestyle.
- Events and Challenges: We sponsor fitness & wellness events that encourage physical activity and/or healthful habits among participants.
4. Packaging:
- On-the-Go Convenience: Our ready-to-drink format is convenient for active individuals needing refreshment during workouts or other activities.
5. Sustainability and Social Responsibility:
- Eco-Friendly Practices: We promote sustainability by using eco-friendly packaging and supporting environmental initiatives.
- Giving Back: We engage in social responsibility by supporting health and wellness initiatives in the community.
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