The 2023 Natural Products Expo West NEXTY Awards Winners

BEST NEW BEVERAGE, 2023

Maka Wheatgrass Superfood Hibiscus Passionfruit

Maka has created a zippy energy beverage with the added functional benefit of wheatgrass! Each serving of their new Superfood Hibiscus Passionfruit drink has the equivalent of eight pressed shots of wheatgrass for a fraction of the price. The energy punch comes from yerba mate and guayasa tea and is sweetened with agave. The drink is bright and smooth, tasting more like a lovely fresh juice than a typical energy drink. In addition to the multiple functions, Maka is USDA Certified Organic and the company is verified by 1% for the planet.

-------------

Tens of thousands will soon gather in Anaheim, California, for the biggest event in the industry—Natural Products Expo West. Expo West’s premier awards program the NEXTYs recognizes the best new CPG products in the natural products industry. Discover now which products rose to the top and will lead the industry forward in 2023.

The 2023 Expo West NEXTY Awards winners were announced March 1 on the Expo West Virtual platform, bringing another exciting round of these natural products industry awards to a close.

New Hope Network received 850 nominations competing for the top prize in 20 categories. Surprise! Yes, that is right, 20 categories...

As always, the nominated products were evaluated based on the criteria of innovation, inspiration and integrity—along with potential impact—over the course of two week-long judging rounds at the New Hope Network office in Boulder, Colorado. The 100 brands chosen as finalists during the preliminary round of judging include many with organic certification, regenerative agriculture commitments, strong social or environmental missions and other characteristics that inspire a healthy, sustainable future for people and the planet.  

For the second round of judging, a panel of eight industry judges joined the New Hope Network team for the difficult task of selecting a single winner in each category.

-------------

New Hope Network's announcement of the NEXTY Awards winners is available to watch on demand on the Natural Products Expo West Virtual page. Find the Expo West agenda, floor plans and more at ExpoWest.com. 

Source: https://www.newhope.com/nexty-awards/the-2023-natural-products-expo-west-nexty-awards-winners