As of September, MAKA’s organic RTD wheatgrass beverages are available chain-wide on the cold shelf in The Fresh Market’s 161-stores.
Brian Hill, founder of MAKA, said, “The Fresh Market has been voted USA Today’s Reader Choice as the Best Grocery Store three-years in a row for a reason. Based on our first interactions with The Fresh Market team, we knew they were exceptional. All the way from the end-consumer to the buying team, The Fresh Market is proving to be an incredible partner. We are looking forward to providing such a unique beverage in such a highly distinguished grocer.”
About MAKA
MAKA is a Public Benefit Corporation that uniquely innovates wheatgrass consumer products. The company strives to reduce the common barriers to wheatgrass consumption – whether its taste, smell, accessibility, or price. Wheatgrass is a great source of chlorophyll, vitamins, minerals, and antioxidants, yet many consumers shy away from the ingredient due to polarizing organoleptic properties. MAKA’s RTD beverages allow for the broader consumption of wheatgrass through refreshing and delicious fruit forward flavors. The company’s current line is organically energized with yerba mate and guayusa teas and each of the available flavors are lightly carbonated, slightly sweetened with juice & blue agave, all while being comparatively low in overall sugar content and calories.
MAKA wheatgrass beverages are available in natural & organic grocers and co-ops from Hawaii to Maine. MAKA is currently found in Sprouts, Fresh Market, Gelson’s, Erewhon, Bristol Farms, and more.
Source: https://www.bevnet.com/news/2023/maka-launches-in-the-fresh-market
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